Culture-rich. Africa-first.

The legendary Queen of Sheba was known as Makeda. A bright, wise, bold woman, unafraid and passionate. Much like our outlook toward the continent and it’s brands. Makeda was founded on the firm knowledge and understanding that though many African brands exist, very few see the light of day, locally and globally. We want to change that.

We’re not revolutionary, this isn’t a fight for survival. Rather, it is the story of success, excellence, and taking back what is already ours. To be seen and respected.

Makeda is the birth-child of two pan-African women, friends with a shared vision that each and every brand touched, will succeed through it’s authenticity and service proposition. We bring it to life through deep cultural insights, magnifying what makes each brand unique and an understanding of the dichotomous and unique audiences that exist in this land of 54 nations, that we call home.

Who we are

At our heart, we are creatives, strategists, problem solvers and lovers of the continent who strive to bring each story to life through mixed media. Our vision to see a world where African brands are the norm, consumed widely and known globally. Our dream is to achieve some of this crazy goal in our current lifetime, one creative solution at a time.

We are thinkers, goal setters, life makers, risk takers and all else in between.